dwsign

A case study into the Newsquest news sites main navigation to a cohesive design across breakpoints.

The brief

The brief was to create a uniformed design for both mobile & desktop of the main navigation on the Newsquest news sites, incorporating a site specific colour option and easy access to the entire site without breaking current link structures.

After a survey from external testers it was concluded that the original navigation between mobile & desktop was confusing and not cohesive to the end user. You can see the steps in the design across the breakpoints in the responsive navigation below.

Original navigation across devices

Newsquest navigational study: Old design

New navigation across devices

Newsquest navigational study: New design

A working prototype was also created in InvisionApp and can be seen here or the image can be downloaded here.

A/B testing of new navigation

The testing of the navigation will be conducted over 2 sites at the beginning of 2015 and I will post the conclusions in due course.